金酒大嶝專賣店盛大開幕

In order to penetrate (1) into the China market, "Xiamen Dadeng Taiwanese Small-Scale Commodity Trading Market Kinmen Liquor Retail Store" (the third direct distribution point set up by Kinmen Kaoliang Liquor Inc.-KKL- in Xiamen), held a grand opening on April 7. Magistrate Li, Wo-Shi (李沃士), Council Speaker Wang, Zai-Sheng (王再生), and many officers from China attended this event. Magistrate Li hoped that KKL Xiamen Branch can achieve extraordinary sales performance and reach the sales target of two hundred million RMB, and ultimately make the aroma (2) of Kaoliang Liquor spread wildly on both sides of the Strait.
為了深耕大陸市場，金門酒廠在廈門開設的第三家直營店-「廈門大嶝對台小額商品交易市場金酒專賣店」7日盛大開幕，包括縣長李沃士、議長王再生、議員與大陸多位領導都到場參加。李沃士期許，廈門分公司今年能夠創下佳績，將營業額提升到二億人民幣，讓金門高粱酒真正飄香兩岸。

During his speech, Magistrate Li said that KKL has previously opened two direct distribution points on Xiahe Road and Gao-Qi International Airport respectively. This time, KKL Xiamen Branch decided to set up the third direct distributor in Xiamen Dadeng Taiwanese Small-Scale Commodity Trading Market so that more people in China can enjoy their products, and be exempt from (3) the fear of obtaining counterfeit (4) liquor. In addition, the pricing in Dadeng Retail Store is more affordable so it may attract more people from outside the Xaimen Island to visit and make purchases.
李沃士在致詞時表示，金酒廈門公司在廈禾路、高崎機場都有直營店，此次選在廈門大嶝對台小額商品交易市場開設第三家直營店，就是希望讓更多的大陸朋友，可以買的安心、喝的更安心。此外，在大嶝專賣店所購買的酒品價格也比較便宜一些，希望多吸引島外的民眾來此購買。

Magistrate Li said that in Taiwan, Kinmen Kaoliang Liquor is well received by President Ma, Ying-Jeou and several high-profile officials. During the past Chiang-Chen Meetings, Kinmen Kaoliang Liquor was also used as the official alcoholic beverage as well as gifts. All these have made it possible for Kinmen Kaoliang to dominate with 80% market share in Taiwan. He further added that the annual sales of KKL Xiamen Branch have reached 100 million RMB last year, and hopefully the annual sales can break through 200 million this year.
李沃士說，金門高粱酒在台灣，受到總統馬英九與政府高層的愛用與支持，歷次「江陳會」，也都將高粱酒當作餽贈禮品及會場用酒，各界的愛護，讓高粱酒在台的市佔率達到八成；他也提及，去年廈門分公司的營業額是一億人民幣，希望今年能突破躍進到二億。

Council Speaker Wang said that with a mother who is originally from Xiaodeng and an aunt who is a current resident of Dadeng, he has always had a special emotional connection to Dadeng. Wang also hoped the opening of this direct distribution point will not only increase the sales of KKL, but also promote prosperity for Dadeng.
縣議會議長的母親是小嶝人，目前阿姨還住在大嶝，他對大嶝有獨特的情感。王再生也期許直營店開張後，可以創造金門的高營業額，以及繁榮大嶝的經濟。

【註解】
●1. penetrate-(vt)滲透；穿入、刺入。
●2. aroma-(n)酒、菜餚的芳香、香氣、氣味。
●3. be exempt from-免於～；免除～。
●4. counterfeit-(adj)偽造的；假冒的。

本文摘譯、改寫自《金門日報》2011年4月8日報導